News & Information
Stories, tips, and updates from the Petelli team.
Not Another Chew Holder. A different Category
BoneZone® does something fundamentally different. Its not just another chew holder. BoneZone® secures appropriate bones, whole substantial foods an...
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The Strangeness Barrier: Why BoneZone® Is Judged Before It Is Understood
The strangeness barrier - Cars, railways and bicycles all met a mixture of genuine concern, social anxiety and imaginative fear. BoneZone® does not...
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The Forgotten Half of Feeding
A complete ration is not automatically a complete feeding experience. BoneZone® secures substantial food against stable resistance so dogs can gri...
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Man's Best Friend. But Is a Bone a Dog's Best Friend?
It is much harder to answer the population-level question: How frequently does a serious choking event attributable specifically to bones occur ...
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If the Dog Pulls, What Pushes Back?
Structural Feeding™ is Petelli's term for a defined companion-animal feeding approach in which appropriate bones, substantial 'whole' foods and lon...
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We're Not Asking What Your Dog Eats. We're Asking What Your Dog Gets to Do.
There is another question we think deserves more attention: What does the dog physically get to do while eating it? That question sounds almost t...
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The Problem With Loose Bones - and Why We Built BoneZone®
Give a dog a bone and, very quickly, it stops being just a bone. It gets dragged across the yard, buried in the garden, pushed through dirt, droppe...
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Building Practical Systems for the Future
Many everyday problems exist simply because nobody has stopped to redesign the solution.
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Meet Phoenix: The Dog Behind BoneZone
Phoenix is a Belgian Malinois - a breed known for intelligence, energy, and relentless drive. Like many dogs, Phoenix loves bones. But giving him b...
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