Ruff Ruff, Im Phoenix
The Dog That Started It All
Phoenix is a Belgian Malinois; a breed known for intelligence, energy, and relentless drive.
Like many dogs, Phoenix loves bones. But giving him bones quickly revealed a familiar problem.
Bones would end up dragged through the yard, buried in the garden, dropped on the patio, and occasionally brought into the house.
Despite being one of the best natural enrichment activities for dogs, the way bones were given simply didn’t work very well.
That simple frustration sparked an idea.
The Birth of BoneZone®
BoneZone® was designed to give Phoenix something that never really existed before: a dedicated chewing station where bones could stay secure while he enjoyed them.
Instead of chasing bones across the yard, Phoenix could chew comfortably while the bone stayed exactly where it belonged.
It worked immediately.
And soon it became obvious that many dog owners faced the exact same problem.
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look at me, look at me
The Official Petelli Test Engineer
Phoenix continues to play an active role in testing new ideas.
As a high-energy working breed with serious chewing power, he quickly reveals whether a product truly works.
If something survives Phoenix, it is probably built properly.
Almost 3 years of R&D, over a dozen unique designs, countless iterations, lost bones, greasy floors & scrubbing brushes, before first release of the current BoneZone® system.
A Dog’s Perspective
Dogs don’t care about product marketing. They care about simple things: chewing, playing, exploring, and relaxing.
Petelli products are designed with that mindset. Simple ideas that make life better for pets and the people who care for them.
life is hard work